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Home > Professional Development Skills > Presentation Skills > Storytelling for Leaders
Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication.
Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication including advertising, content marketing, presentations and reports.
Category
ID
Duration
Level
Price
Presentation Skills
13813
1 Day(s)
Foundation
$745.00
Objectives
Upon successful completion of the Storytelling for Leaders course, you will be able to: • Know the science of storytelling and why the brain is wired for story • Understand the 5 types of stories and how they relate to your business • Extract stories from data and use visuals to convey important messages • Write stories for all areas of your business
WHAT YOU WILL LEARN· The science of storytelling· 5 types of story· 9 narrative forms· 7 basic plots· Story elements – theme, character and conflict· Story structure – the 3 acts· Storytelling with dataAGENDA1. StorytellingThe first session focuses on the science of storytelling, specifically the science behind why our brains are wired for story, the benefits of using story within the business environment and examples of organisations using storytelling successfully within their companies.2. Story DevelopmentDuring this session, you will explore the different types of story and narrative forms and learn how to use them within the business context. You will participate in a series of group and individual tasks which require you to analyse story case studies and think about how you can adapt them to communicate your business stories.
3. StorytimeDuring this session, you will work on a practical example to create an inspiring business story using the key principles and practices learned throughout the day. This can be an example of your own choosing or you can select one of the examples provided by the trainer. You will present your story to the group for feedback.
Questions?
HRCI Professional in Human Resources (PHR)HRCI Senior Professional in Human Resources (SPHR)SHRM Certified Professional (SHRM-CP)
No prerequisites are required for this course.
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