WHAT YOU WILL LEARN
· The science of storytelling
· 5 types of story
· 9 narrative forms
· 7 basic plots
· Story elements – theme, character and conflict
· Story structure – the 3 acts
· Storytelling with data
The first session focuses on the science of storytelling, specifically the science behind why our brains are wired for story, the benefits of using story within the business environment and examples of organisations using storytelling successfully within their companies.
2. Story Development
During this session, you will explore the different types of story and narrative forms and learn how to use them within the business context. You will participate in a series of group and individual tasks which require you to analyse story case studies and think about how you can adapt them to communicate your business stories.
During this session, you will work on a practical example to create an inspiring business story using the key principles and practices learned throughout the day. This can be an example of your own choosing or you can select one of the examples provided by the trainer. You will present your story to the group for feedback.